Late Orders Equal Many Unhappy Returns
Distributed Logistics Makes Customers More Likely to Hold on to Their Goods
By Jim Tompkins
CEO, Tompkins International & MonarchFx
Travis’ Instagram post turned Brian splenetic.
While Brian was happy that his brother was at the World Professional Football Championship watching his favorite team, Brian wasn’t happy with the gear Travis wore – the same throwback Los Angeles jersey that Brian bought Travis from Football Fanatics Emporium, the one sitting in the box at Travis’ neighbor’s house in San Francisco because it had arrived a day later than the Los Angeles retailer’s website pledged – hitting Travis’ door when Travis was waiting for his flight at the San Francisco International Airport.
Thus starts the tale of how Football Fanatics Emporium ...
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