When I first wrote, Food Fight: Discovering Eight Truths of the New Era of Retail, I used the terms “Post-Click” and “Post Clique”.
The term “Post-Click” has come to be short hand for “Post Click Marketing” which is defined as, the practice that aims at improving sales and marketing results by focusing on website visitors when they respond to online marketing activities, such as, pay per click advertising, HTML e-mails, and paid searches with the objective of increasing conversion rates. “Post Click” is about software that is involved with personalization, lead generation, Search Engine Optimization (SEO), cart abandonment, etc. I am referring to the physical side of “Post Click”, movement of goods to fill customer orders. In an effort to communicate the correct meaning of “Click” I pursued other words. I decided upon the word “Clique” as it is pronounced the same as “Click”, but has an entirely different meaning. A “Clique”, is defined as one being held together by common interests, views, or purposes.
The MonarchFx Alliance is always at the forefront of my mind and with this definition of Clique, it is very much like Alliance. We define The MonarchFx Alliance as, the coming together of world class supply chain and logistics companies with world class sellers of products to form a reinvented logistics ecosystem that is new, smart, and innovative. Both “Clique” and “Alliance” are the coming together for common goals. If you haven't had a chance to review what I mean by Post Clique Logistics, be sure to read my full white paper, Food Fight: Discovering Eight Truths of the New Era of Retail.
So, thank you to the readers who pondered “cliques” and as Paul Harvey used to say, “And that is the rest of the story.”
All of my best,
James A. Tompkins, Ph.D.
6870 Perry Creek Road
Raleigh NC 27616
919 855 5501 – Direct Line
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Assistant: Debbie Flynn, 919 855 5447